SUMMARY OF FUNCTIONS: Category Manager would be responsible to drive revenue and margin growth through assortment planning, on-site merchandising, promotion planning, inventory management, and managing day-to-day commercial activities. The role requires the individual to analyze data or insights to determine consumer trends, and develop and execute plans to maximize customer appeal on all e-commerce channels.

MAJOR DUTIES, RESPONSIBILITIES & REQUIREMENTS: [Must]

Brand and Product Performance:
• Researching and analyzing trends in sales and consumer behavior.
• Reporting of brand performance on a weekly basis with insights.
• Analyze data and provide insights to determine industry and consumer trends.
• Drafting reports for the organization to report forecast weekly/monthly sales & enhance sales too.
• Assume responsibility of budget development and revenue for category.
• Devise long-term development strategies for product categories.
• Develop exit strategies for unsuccessful products.
• Foster trust relationships with marketplaces/KAMs to achieve better pricing and quality of services.
• Adjusting strategies to improve sales with new target markets and platforms.
• Coordinating with brand managers/store etc. and briefing market research initiatives.
• Collaborate with fulfilment team if any queries raised.
• Work on forecasts for product demand to ensure the sustainability of inventory.
• Determine the positioning of a product category to maximize visibility.
• Liaise with marketing teams to determine promotional activities of a product category.

Team Management:
• Lead the Catalogue management team to ensure products go Live!
• Communicating with Buyers and working with the Catalogue Management team to ensure products go Live!
• Collaborate with brand managers and merchandisers to expand product categories.

Visual Merchandising:
• Check & ensure that the products display is in a way that is visually appealing to the customer on the website.
• Producing, adapting, and advising on display and current marketing materials as needed.
• Ensuring the product categories along with web store displays are optimized for sales and marketing.
• Plan and implement web store displays based on different seasons.
• Determine the positioning of a product category to maximize visibility.

Inventory Control:
• Days of supply are considered to ensure that a product has enough facings to avoid out of stocks and overly stocked products.
• Collaborate with fulfilment team if any queries raised.
• Checking and managing inventory for various product categories.
• Make forecasts for product demand to ensure the sustainability of inventory.

Promotion Planning:
• Plan and implement promotions and marketing strategies.
• Liaise with marketing teams to determine promotional activities of a product category.

EXPERIENCE, KNOWLEDGE & SKILLS
• A bachelor's degree in marketing, business, or supply chain management.
• 8-10 years’ experience in retail and marketing.
• Experience of leading a team.
• Excellent grasp of category management, campaign management & promotional planning.
• Experience with different E-commerce platforms is a plus.
• Up to date with the latest category management principles.
• Proficient at evaluating current business retail practices.
• Ability to write well and generate reports on market activity.
• Possess great negotiation and interpersonal skills.
• Ability to think from a consumer perspective and understand buying behaviour.
• Analytical, creative, and goal-driven thinking.