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By Rajeswari Henn, Managing Director, Squared Circle E-Com Pvt. Ltd. When I look back at how Squared Circle has grown — from an idea discussed over coffee to a cross-continental...
In 2025, TikTok is no longer just a platform for entertainment—it’s a powerhouse driving e-commerce growth. With over 1 billion active users, TikTok’s algorithm-driven content discovery makes it an ideal...
In a world where digital content floods consumers daily, trust has become a critical factor in driving purchasing decisions. In 2025, brands that prioritize authentic connections through User-Generated Content (UGC)...
As a German entrepreneur residing in India and leading my own company, I’ve experienced firsthand the dynamic relationship between our two nations. The recent amendments to Germany’s Skilled Immigration Act...
The modern marketplace is overflowing with competition, making it more important than ever to find ways to stand out. One of the most effective strategies? Tapping into a niche audience....
Getting a customer to make their first purchase is a win, but the true success of any business lies in building lasting relationships that turn one-time buyers into loyal customers....
In today’s digital world, consumers are bombarded with ads at every turn. From pop-up banners to social media ads, it’s easy for messages to get lost in the noise. So,...
Artificial Intelligence (AI) is no longer a luxury—it’s becoming a necessity for brands aiming to stay ahead in an evolving digital landscape. As we enter 2025, the marketing world is...
The tech industry is often seen as the domain of software engineers, developers, and other technical experts. However, the rapid expansion of technology into every facet of life has created...
In today’s digital age, a strong online brand presence is essential for businesses aiming to stand out in a crowded market. Visual branding, in particular, plays a critical role in...
