The Opportunity We are looking for a results-driven E-commerce Growth, SEO & Merchandising Executive with strong expertise across SEO, e-commerce merchandising, website optimisation and performance marketing. The ideal candidate will be highly hands-on and commercially driven, with a strong understanding of how customers discover, navigate and purchase products online. This role will be responsible for improving organic visibility, product discovery, website performance, conversion and overall e-commerce revenue. The candidate should be equally comfortable working with data, product/catalogue teams, creative teams and performance marketers, translating insights into actionable growth initiatives.
Key Responsibilities
 
SEO & Organic Growth

• Own and execute the overall e-commerce SEO strategy across technical, on-page and off-page SEO.
• Conduct comprehensive keyword research, search intent analysis and competitor benchmarking.
• Optimise category, collection, product and landing pages for organic search.
• Develop and optimise SEO-friendly product titles, descriptions, metadata, headings, internal linking and URL structures.
• Identify opportunities to improve organic rankings, traffic, product discovery and non-brand search visibility.
• Work closely with content teams to develop SEO-led content and landing pages.
• Monitor Google Search Console, Google Analytics and other SEO platforms to identify opportunities and issues.
• Conduct regular technical SEO audits and work with developers to resolve crawlability, indexing, Core Web Vitals, schema and site architecture issues.
• Track SEO performance and provide actionable recommendations based on data.

  E-commerce Merchandising

• Own day-to-day e-commerce merchandising and product discovery across the website.
• Develop strategies for category, collection and product page optimisation to maximise conversion.
• Manage product categorisation, taxonomy, filters, sorting, merchandising and navigation.
• Ensure the right products are surfaced to customers based on demand, seasonality, inventory, margin, sales performance and customer behaviour.
• Analyse product performance and identify opportunities for cross-selling, upselling and improving basket size.
• Plan and execute merchandising strategies around new launches, promotions, seasonal campaigns and commercial moments.
• Ensure product information, imagery, pricing, availability and promotional messaging are accurate and optimised.
• Continuously identify friction points in the customer journey and recommend improvements.

Performance Marketing

• Work closely with performance marketing teams to drive profitable customer acquisition and revenue growth.
• Have strong working knowledge of Google Ads, Meta Ads, Shopping/PMax and retargeting.
• Understand campaign structure, audience segmentation, product feeds, search intent and landing-page relevance.
• Analyse performance across ROAS, CAC, CPA, CTR, CPC, CVR, AOV, revenue and contribution margins.
• Translate paid media and customer acquisition insights into SEO, merchandising and website optimisation opportunities.
• Support the development of landing pages and product/category experiences that improve paid traffic conversion.
• Collaborate with agencies or internal performance teams to optimise acquisition and retargeting initiatives.

  Analytics & Conversion Optimisation

• Use data to understand customer behaviour, product performance and website journeys.
• Monitor and analyse traffic, conversion rate, revenue, AOV, bounce/engagement metrics and customer acquisition performance.
• Identify opportunities through Google Analytics, Search Console, heatmaps, dashboards and e-commerce analytics platforms.
• Develop and track KPIs for SEO, merchandising and e-commerce growth.
• Support CRO initiatives including landing-page optimisation, navigation improvements, search optimisation and A/B testing.
• Build regular performance reports with clear insights, actions and commercial recommendations.

  Required Expertise

• 5-8+ years of relevant experience in e-commerce, SEO, digital growth, merchandising or a closely related role.
• Strong hands-on experience in e-commerce SEO, preferably for a D2C, retail, fashion, beauty, lifestyle or consumer brand.
• Proven experience managing e-commerce merchandising and product catalogues.
• Strong understanding of category pages, PLPs, PDPs, site search, filters, taxonomy, navigation and product discovery.
• Strong knowledge of technical SEO, on-page SEO, keyword strategy, schema, internal linking and site architecture.
• Demonstrated understanding of performance marketing and paid acquisition.
• Strong analytical skills with the ability to interpret data and turn it into commercial actions.
• Experience with tools such as Google Analytics 4, Google Search Console, Google Ads, Meta Ads Manager and SEO platforms such as SEMrush, Ahrefs or similar.
• Experience working with an e-commerce platform such as Shopify, Magento, WooCommerce or similar.
• Strong understanding of product feeds and Google Merchant Center is preferred.
• Excellent understanding of the e-commerce funnel from acquisition to discovery to conversion and retention.
• Strong communication and stakeholder-management skills.

What We Are Looking For The ideal candidate is someone who:

• Thinks commercially, not just technically.
• Can look at a category or product page and immediately identify opportunities to improve visibility, discovery and conversion.
• Understands the relationship between SEO, merchandising, paid media and revenue.
• Is highly data-driven and comfortable working with performance metrics.
• Can independently identify problems, formulate hypotheses and implement solutions.
• Is hands-on and execution-oriented rather than purely strategic.
• Understands both customer behaviour and search behaviour.
• Can work across marketing, creative, technology, content and business teams.
• Is constantly looking for ways to improve traffic quality, conversion rate, AOV and overall e-commerce revenue.

Key Performance Indicators
Success in this role will be measured through:

• Organic traffic and non-brand search growth
• Keyword rankings and search visibility
• Organic revenue and assisted revenue
• Product/category discoverability
• E-commerce conversion rate
• Product and category performance
• Average order value
• Revenue and profitability
• Paid acquisition efficiency
• ROAS / CAC / CPA
• Site search and merchandising performance
• Overall e-commerce revenue growth
• Improvements in customer journey and conversion

  Education
Bachelor's degree in Marketing, Digital Marketing, Business, E-commerce, Communications or a related field preferred.
Relevant certifications in SEO, Google Ads, Analytics or digital marketing will be an advantage.  
Why Join Squared Circle

• Work with leading regional and international brands in e-commerce.
• Exposure to multi-marketplace digital growth strategies.
• Opportunity to build expertise across performance marketing, marketplaces, and social commerce.
• Be part of a fast-growing digital commerce company shaping the future of online retail.