Squared Circle Unveils a World of Services Beyond Boundaries (1)

Elevate Your E-Commerce Journey with Squared Circle at Seamless Middle East – 2024


Seamless Middle East IT Fair is the premier event for e-commerce professionals, and Squared Circle is thrilled to be a part of it. This exciting event brings together industry leaders, innovators, and experts to explore the latest trends, technologies, and strategies shaping the future of e-commerce in the Middle East. As a leading provider of e-commerce solutions, Squared Circle is excited to showcase our tailored services and strategic approach to help businesses like yours thrive in today’s digital landscape.

Tailored Solutions for Every Business:

At Squared Circle, we understand that no two businesses are alike. That’s why we offer a range of tailored services designed to meet the unique needs of our clients. Whether you’re a small startup or a well-established retailer, our team of experts has the skills and expertise to support you at every stage of your e-commerce journey. From website design and development to digital marketing and analytics, we’ll work with you to develop customized solutions that drive real results and help you stand out in the digital marketplace.

Strategic Partnerships for Growth:

Seamless Middle East IT Fair is the perfect opportunity to learn more about how Squared Circle can help you unlock your e-commerce potential through strategic partnerships. We believe that collaboration is key to success, which is why we take the time to understand your business, your goals, and your challenges. By partnering with Squared Circle, you’ll gain access to a dedicated team of experts who are committed to your success. Together, we’ll develop innovative strategies, implement cutting-edge technologies, and drive growth that takes your business to new heights.

Discover the Benefits of Seamless Middle East IT Fair:

At Seamless Middle East IT Fair, attendees can expect a wealth of opportunities to learn, network, and grow their businesses. From keynote presentations and panel discussions to interactive workshops and networking sessions, the event offers valuable insights and inspiration for e-commerce professionals at every level. Whether you’re looking to stay ahead of the latest trends, connect with industry experts, or discover new technologies and solutions, Seamless Middle East IT Fair has something for everyone.

Unlock Your E-Commerce Potential:

Join Squared Circle at Seamless Middle East IT Fair to learn more about how we can help you unlock your e-commerce potential and achieve your business goals. Our team will be on hand to discuss your unique challenges and opportunities, and to showcase our innovative solutions and strategic approach to e-commerce success. Together, we’ll explore how Squared Circle can help you drive sales, increase profitability, and create exceptional customer experiences that set your business apart from the competition.


Don’t miss out on the opportunity to elevate your e-commerce journey with Squared Circle at Seamless Middle East IT Fair. Join us at the event to discover the latest trends, technologies, and strategies shaping the future of e-commerce in the Middle East, and to learn how Squared Circle can help you take your business to new heights. We look forward to seeing you there!

Alex_Blog for Website_Squared Circle Ecom_2

Alexander Henn: Leading the Way in E-Commerce Excellence

In the ever-evolving landscape of e-commerce, few names stand out quite like Alexander Henn, the CEO and co-founder of Squared Circle Ecom Pvt. Ltd. With over 15 years of experience in the industry, he has become a seasoned expert, leaving an indelible mark on the Indian e-commerce landscape. This blog post will delve into his remarkable journey, achievements, and the recent recognition of his company in “Indian Achiever” and “The Fortune India Magazine.”

A Journey Rooted in Customer-Centricity

Alexander Henn’s journey in the e-commerce sector began with a pivotal role at Amazon India, where he was among the initial adopters of Amazon Retail Business Services in India. His time at Amazon provided him with not only a comprehensive understanding of e-commerce but also a vital lesson in customer-centricity. Henn is a firm believer in Jeff Bezos’ mantra to “start from your consumer and move backward.” He emphasizes that all business actions should directly benefit the customer.

During his tenure at Amazon, Henn’s dedication and innovative thinking were recognized when he received the prestigious “Above & Beyond” award for implementing global processes that had a substantial impact. This accolade reflects his commitment to excellence and his ability to drive positive change in a dynamic industry.

Henn attributes much of his success to the power of teamwork. He firmly believes that the right talent is essential for business success. In his view, employees are a company’s most valuable asset, and he has consistently demonstrated this belief throughout his career.

Continuing the Journey: From Amazon to Lazada-Alibaba Group

After his successful stint at Amazon, Henn continued to make waves in the e-commerce industry. He joined the Lazada-Alibaba group with a focus on establishing a successful non-tech center of excellence in Bangalore, India. His efforts included remotely promoting the Lazada grocery channel, RedMart, in Singapore a standalone company at the time. This experience further enriched his knowledge of the global e-commerce landscape and honed his leadership skills.

A Vision for the Future

One of Henn’s key pieces of advice to businesses is to keep a keen eye on the future while diligently working on present-day activities. He advocates for planning and thinking at least a year or more ahead, constantly anticipating the evolving needs of customers. With his rich experience and deep insights, Alexander Henn continues to drive innovation and excellence in the e-commerce world.

Featured in “Indian Achiever” Magazine

In the latest edition of “Indian Achiever” magazine, Alexander Henn is featured with great pride. This recognition highlights his outstanding contributions to the e-commerce industry, a field he has passionately been a part of since its inception. Henn’s dedication and innovative approach have played a pivotal role in shaping the industry’s growth, making him a true achiever in the Indian business landscape. His journey is a testament to the power of perseverance and vision in the ever-evolving world of e-commerce.

Honoured Speaker at the “India First Tech Start-Up Conclave 2022 – Karnataka Chapter”

In addition to his feature in “Indian Achiever,” Alexander Henn had the privilege of being an Hon’ble speaker at the “India First Tech Start-Up Conclave 2022 – Karnataka Chapter” in Bangalore. This event, hosted by the All India Council For Robotics & Automation (AICRA), provided a platform for Henn to share his insights and expertise with fellow industry leaders, further solidifying his position as a thought leader in the e-commerce space.

A Well-Deserved Recognition: APAC Business Award 2021

The APAC Business Award 2021 is not just an individual achievement; it’s a collective triumph driven by the Squared Circle team. Alexander Henn takes immense pride in his employees and believes that this recognition is a well-deserved tribute to the hard work and dedication. He stands by the principle of “All for one, one for all,” encouraging his team to continue their outstanding efforts in the pursuit of excellence.

A Triumph to Kickstart the Year

“What better way to start the new year than winning an award,” says Alexander Henn, the CEO of Squared Circle. In 2021 indeed began on a high note as the company proudly received the APAC Business Award for “Best Digital Merchandising Company – South East Asia.” This accolade reaffirms Squared Circle’s position as a leader in the e-commerce industry, driven by innovation, customer-centricity, and a dedicated team.

Featured in “The Fortune India Magazine”

Adding to the list of accomplishments, Squared Circle was featured in “The Fortune India Magazine” under the “Super 30 Companies 2021” category. This recognition further solidifies the position as a top-performing company in the industry and highlights the commitment to excellence.

In conclusion, Alexander Henn’s journey in the e-commerce industry is a testament to dedication, innovation, and a relentless focus on customer satisfaction. As the CEO of Squared Circle Ecom Pvt. Ltd., he continues to lead a company that provides a range of services to help clients scale their online and offline businesses. His story serves as an inspiration to aspiring entrepreneurs and a reminder of the heights that can be achieved through unwavering commitment and a visionary approach in the world of e-commerce.

Squared Circel Ecom_Services

Elevate Your E-commerce Game with Squared Circle Ecom


Welcome to the world of Squared Circle Ecom, where we are committed to transforming your e-commerce journey into a remarkable success story. In this blog, we’re excited to introduce you to the array of services we offer, each designed to elevate your online retail business. Join us as we dive deep into the essence of Squared Circle Ecom’s services, unveiling their importance and demonstrating how they can be your ticket to digital triumph.

Digital Merchandising: Beyond Aesthetics

At Squared Circle Ecom, we redefine digital merchandising with immersive shopping experiences. Our experts craft captivating displays, optimize search functionality, and implement personalization strategies. We showcase your products with innovative 3D models and interactive videos, ensuring a visually stunning experience. Our intuitive search algorithms and filters simplify product discovery, enhancing user satisfaction. Personalized recommendations, based on customer behavior and demographics, foster loyalty and increase sales. We leverage data-driven insights for optimized product assortments and pricing strategies. With a mobile-first approach and exceptional customer support, we guarantee seamless interactions. Partner with us to transform your e-commerce store into a vibrant marketplace, where creativity meets conversion in every click

Creative Studio: Bringing Your Brand to Life

At our Creative Studio, we breathe life into your brand story. Our skilled designers meticulously craft eye-catching logos, brand guidelines and graphics ensuring a strong, consistent visual identity. We go beyond static imagery, producing dynamic product photos and videos that engage and inspire. With creativity at our core, we tailor every design element to resonate with your audience, amplifying your brand presence. Whether it’s compelling social media graphics or immersive website visuals, Squared Circle Ecom curates experiences that leave a lasting impression and our creative team ensures that your brand stands out in the digital realm. Entrust your brand’s narrative to us, where creativity meets strategy, and watch your vision unfold in the digital landscape

Catalog Management: Precision and Organization

Handling an extensive product catalog can be overwhelming, but Squared Circle Ecom streamlines the process with expertise. We meticulously curate your catalog, ensuring accurate representation, precise categorization, and consistent updates. Our rigorous approach enhances discoverability, making it effortless for customers to find what they need. By optimizing your product listings, we elevate the shopping experience, fostering customer satisfaction and loyalty. Trust us to bring order to the complexity, transforming your e-commerce platform into an organized, user-friendly marketplace where every product shines with clarity and accessibility

Partner Management: Collaborative Growth

In the dynamic world of e-commerce, strategic partnerships are pivotal for sustained growth. At Squared Circle Ecom, we specialize in cultivating and nurturing meaningful relationships with key partners, amplifying your brand’s reach and fostering mutual success. Our dedicated partner management services are designed to identify and engage with the right collaborators, ensuring strategic alliances that benefit all parties involved. By facilitating seamless communication and fostering collaboration, we pave the way for innovative marketing initiatives, joint ventures, and amplified visibility. With Squared Circle Ecom as your partner, you can confidently navigate the competitive landscape, forging connections that drive your business to new heights.

Case Study

– UFR – By assisting sellers with their unit fill rate, Partner Management Team was able to help the client achieve a Unit Fill Rate of 99.5% throughout the year.

– Acquisition – Onboarded 239 New Sellers on the client’s marketplace from April 2022 – March 2023

– Alipay Migration – Successfully migrated 1125 sellers to the Alipay Seller wallet which is a digital payment platform.

Channel Marketing: Expanding Your Reach

Effective channel marketing is vital for reaching a broader audience. It is the gateway for expanding your market footprint, and Squared Circle Ecom excels at optimizing this essential aspect of your business. We employ cutting-edge strategies to elevate your presence across diverse e-commerce platforms, ensuring your products are showcased prominently to a vast audience.

Through meticulous market analysis, we identify the most lucrative channels for your products, tailoring our approach for maximum impact. The expert team at Squared Circle Ecom  navigates the intricacies of each platform, from Amazon to Shopify, employing targeted campaigns, compelling visuals, and strategic promotions. With Squared Circle Ecom by your side, your brand not only gains visibility but thrives, realizing its full sales potential across the digital landscape.

Customer Experience: Customer-Centric Approach

In today’s digital landscape, customer experience defines brand success. At Squared Circle Ecom, we prioritize elevating your customers’ journey to unparalleled heights. Through seamless usability, responsive interfaces, and exceptional service, we create an immersive online environment that captivates visitors from their first click. Our relentless focus on user satisfaction not only boosts conversions but also fosters customer loyalty. From intuitive navigation to personalized interactions, we transform first-time shoppers into enthusiastic brand advocates. With Squared Circle Ecom as your partner, providing 7 days a week support for your customers, The brand doesn’t just sell products—it crafts memorable experiences that resonate, ensuring your customers keep coming back for more.

Tech Solutions & Business Insights: Staying Ahead of the Curve with data-driven insights

Informed decisions are paramount in the data-driven era, and Squared Circle Ecom empowers your e-commerce venture with unparalleled business insights. Our comprehensive services deliver actionable data and analytics unveiling crucial trends and identifying untapped opportunities. In the rapidly changing landscape of e-commerce technology, staying ahead is key to success, and Squared Circle Ecom is your trusted partner for innovation. Our cutting-edge tech solutions, featuring API-driven dashboards and advanced analytics tools, propel your business into the future. We seamlessly integrate the latest technologies, ensuring your operations are efficient and your customer experiences are exceptional. With state-of-the-art tools at your fingertips, you gain valuable insights, optimize workflows, and enhance customer engagement. Partner with us to harness the power of innovation, and confidently lead your industry, anticipating trends and embracing advancements in the ever-evolving world of e-commerce.


Squared Circle Ecom isn’t just a service provider; we’re your dedicated partner in your e-commerce journey. With our comprehensive suite of services, we empower businesses to thrive in the digital marketplace. From enhancing customer experiences to providing data-driven insights and cutting-edge technology solutions, Squared Circle Ecom has your back. Elevate your e-commerce game with us because your success is our priority and watch your business flourish in the digital age.


Join us at Seamless Berlin – Discover the Future of E-Commerce with Squared Circle!

Join us at Seamless Berlin – Discover the Future of E-Commerce with Squared Circle!

In the ever-evolving world of retail and e-commerce, staying ahead of the curve is paramount. To discover the latest trends, technologies and opportunities in this dynamic field, industry leaders, visionary innovators and experts from around the globe are converging in Berlin for Seamless, a revolutionary trade show. Squared Circle is proud to be a part of this groundbreaking event this year.

What to expect at Seamless Berlin when you join us.

You’re in for a comprehensive experience that includes:

Full Access to the 2-Day Conference and Exhibition:

You’ll have the privilege of attending a two-day conference and exhibition. It’s a chance to immerse yourself in the latest insights, innovations, and strategies driving the future of e-commerce. And, of course Squared Circle will be front and center, showcasing our cutting-edge solutions. The team at Terrapinn has expertly organized exclusive one-on-one meetings with world-class solution providers.

It’s an opportunity to connect directly with the industry’s best, including Squared Circle, and discuss how their solutions can transform your business.

Seamless’s Online Networking Platform:

Gain full access to Seamless’s Online Networking Platform, where you can connect with fellow attendees. It’s a powerful tool for forging new connections, collaborating on ideas, and exploring potential partnerships. Don’t miss the chance to connect with Squared Circle experts who can help shape your e-commerce journey.

The Focus: E-Commerce and Beyond:

Seamless Berlin is more than just a trade show; it’s a hub where attendees discuss the evolution of e-commerce strategies, data analytics, and the future of retail, among many other topics. Squared Circle’s contributions to these discussions will shed light on the future of e-commerce.

Why E-Commerce Matters Today:

In this digital age, online shopping is a big part of our lives. People spend a lot of time on the Internet and online stores are growing fast. To stay ahead in this competitive field, Squared Circle focuses on understanding what customers want and keeping up with the latest trends.

Squared Circle’s Commitment:         

At Squared Circle, we are dedicated to following these trends and meeting customer demands. As a trusted e-commerce service provider, our mission is to make your e-commerce operations smoother and more successful than ever before. Our CEO, Alexander Henn, often emphasizes his commitment, saying, ‘I would rather lose money than my customer’s trust’. This statement embodies our core values, highlighting our unwavering dedication to trust and integrity. Visit our booth at Seamless in Berlin to see firsthand how our innovative solutions can transform your business.

Connect with Squared Circle team in Berlin

Alexander Henn

CEO @ Squared Circle E-Com | Leading E-Commerce Growth

Linkedin Id:- https://www.linkedin.com/in/alexander-henn-b14645b1/

Rajeswari Henn

Managing Director at Squared Circle E-Com Pvt. Ltd

Linkedin Id :- https://www.linkedin.com/in/rajeswari-henn-8813b9226/

Priyanka Henn

Director – Business Operations

Linkedin Id :- https://www.linkedin.com/in/priyanka-henn-578692121/

Achaiah Kallichanda

Associate Vice President at Squared Circle E-Com Pvt. Ltd

Linkedin Id:- https://www.linkedin.com/in/achaiah-kallichanda/

Ankitha Vandana

Senior Manager at Squared Circle E-Com Pvt. Ltd

Linkedin Id:- https://www.linkedin.com/in/ankitha-vandana-5b51a55b/

Meet the Esteemed Speakers:

Seamless Berlin is not only about showcasing groundbreaking solutions but also about hearing from industry visionaries.

Here are some of the distinguished speakers who will be sharing their insights:

Henny Steiniger

Vice President Customer Experience, Care & Loyalty MediaMarktSaturn

Linkedin Id :- https://www.linkedin.com/in/henny-steiniger-64103b5/

Mathilde Janfils

Banking and Expansion Lead – Europe Wise

Linkedin Id :- https://www.linkedin.com/in/mathilde-janfils-10232113a/

Giulia Staffieri

Omnicommerce Leader – Chief Marketing & Omnichannel

Linkedin Id :- https://www.linkedin.com/in/giuliastaffieri/

Tamaz Georgadze

Founder and CEO Raisin Bank

Linkedin id :- https://www.linkedin.com/in/tamas-giorgadse-91a33b2/

Karl Lillrud

Innovation and eCommerce Expert & 2x TEDx Speaker W.E. TOP Speakers

Linkedin Id :- https://www.linkedin.com/in/karllillrud/

Anna Maj

Expert European Innovation Council European Commission

Linkedin Id :- https://www.linkedin.com/in/aniamaj/

Carsten Lambrecht

CEO & Country Manager King Food Danmark A/S & Burger King

Linkedin Id :- https://www.linkedin.com/in/carsten-lambrecht-1a070888/

Toms Jurjevs

Founder and CEO Sun Finance Group

Linkedin Id :- https://www.linkedin.com/in/toms-jurjevs/

Peter Pénzeš

Head of Payment Services and Innovations Section National Bank of Slovakia

Linkedin Id :- https://www.linkedin.com/in/peter-penzes-b4370b11/

Ali el Hassouni

Head of Data Bunq

Linkedin Id :- https://www.linkedin.com/in/alielhassouni/

Maia Gorgiladze

Deputy Chief Digital Officer Bank of Georgia

Linkedin Id :- https://www.linkedin.com/in/maia-gorgiladze-41104224/

Stoffel Thijs

Chief Executive Officer Domino’s Pizza

Linkedin Id :- https://www.linkedin.com/in/stoffel-thijs-9b615012/

Lakshmi Varada

VP Product Development & Operations Zooplus

Linkedin Id :- https://www.linkedin.com/in/lakshmi-varada-76ab098/

Höskuldur Hlynsson

Chief Risk Officer Central Bank of Iceland

Linkedin Id :- https://www.linkedin.com/in/hoskuldur-hlynsson-24a5039/

Aimé Matondo Fundani

Director International Marketplace Trendyol Group

Linkedin Id :- https://www.linkedin.com/in/aimemf/

Jemma Spiers-Ware

Senior Director 3D Product Experience PVH (Calvin Klein & Tommy Hilfiger)

Linkedin Id :- https://www.linkedin.com/in/jemma-spiers-ware-5a4a4866/

Seamless Berlin promises to be an exciting event filled with insights, networking opportunities, and a glimpse into the future of e-commerce. Join us in Berlin, where Squared Circle shines brightly alongside these industry luminaries! Explore the possibilities with us and these esteemed speakers at Seamless Berlin.