Summary: Category Manager would be responsible to drive revenue and margin growth through assortment planning, on-site merchandising, promotion planning, inventory management, and managing day-to-day commercial activities. The role requires the individual to analyze data or insights to determine consumer trends, and develop and execute plans to maximize customer appeal on all e-commerce channels.

MAJOR DUTIES, RESPONSIBILITIES & REQUIREMENTS: 

Brand and Product Performance: • Researching and analyzing trends in sales and consumer behavior. • Reporting of brand performance on a weekly basis with insights • Analyze data and provide insights to determine industry and consumer trends • Drafting reports for the organization to report forecast weekly/monthly sales & enhance sales too. • Assume responsibility of budget development and revenue for category • Devise long-term development strategies for product categories • Develop exit strategies for unsuccessful products • Foster trust relationships with marketplaces/KAMs to achieve better pricing and quality of services • Adjusting strategies to improve sales with new target markets and platforms. • Coordinating with brand managers/store etc. and briefing market research initiatives • Collaborate with fulfilment team if any queries raised • Work on forecasts for product demand to ensure the sustainability of inventory • Determine the positioning of a product category to maximize visibility • Liaise with marketing teams to determine promotional activities of a product category
Team Management:
• Lead the Catalogue management team to ensure products go Live! • Communicating with Buyers and working with the Catalogue Management team to ensure products go Live! • Collaborate with brand managers and merchandisers to expand product categories
Visual Merchandising:
• Check & ensure that the products display is in a way that is visually appealing to the customer on the website • Producing, adapting, and advising on display and current marketing materials as needed. • Ensuring the product categories along with web store displays are optimized for sales and marketing. • Plan and implement web store displays based on different seasons • Determine the positioning of a product category to maximize visibility
Inventory Control:
• Days of supply are considered to ensure that a product has enough facings to avoid out of stocks and overly stocked products. • Collaborate with fulfilment team if any queries raised • Checking and managing inventory for various product categories • Make forecasts for product demand to ensure the sustainability of inventory
Promotion Planning:
• Plan and implement promotions and marketing strategies. • Liaise with marketing teams to determine promotional activities of a product category

EXPERIENCE, KNOWLEDGE & SKILLS

• A bachelor's degree in marketing, business, or supply chain management. • 8-10 years’ experience in retail and marketing. • Experience of leading a team • Excellent grasp of category management, campaign management & promotional planning. • Experience with different E-commerce platforms is a plus • Up to date with the latest category management principles. • Proficient at evaluating current business retail practices. • Ability to write well and generate reports on market activity. • Possess great negotiation and interpersonal skills. • Ability to think from a consumer perspective and understand buying behaviour. • Analytical, creative, and goal-driven thinking.