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Alexander Henn: Leading the Way in E-Commerce Excellence

In the ever-evolving landscape of e-commerce, few names stand out quite like Alexander Henn, the CEO and co-founder of Squared Circle Ecom Pvt. Ltd. With over 15 years of experience in the industry, he has become a seasoned expert, leaving an indelible mark on the Indian e-commerce landscape. This blog post will delve into his remarkable journey, achievements, and the recent recognition of his company in “Indian Achiever” and “The Fortune India Magazine.”

A Journey Rooted in Customer-Centricity

Alexander Henn’s journey in the e-commerce sector began with a pivotal role at Amazon India, where he was among the initial adopters of Amazon Retail Business Services in India. His time at Amazon provided him with not only a comprehensive understanding of e-commerce but also a vital lesson in customer-centricity. Henn is a firm believer in Jeff Bezos’ mantra to “start from your consumer and move backward.” He emphasizes that all business actions should directly benefit the customer.

During his tenure at Amazon, Henn’s dedication and innovative thinking were recognized when he received the prestigious “Above & Beyond” award for implementing global processes that had a substantial impact. This accolade reflects his commitment to excellence and his ability to drive positive change in a dynamic industry.

Henn attributes much of his success to the power of teamwork. He firmly believes that the right talent is essential for business success. In his view, employees are a company’s most valuable asset, and he has consistently demonstrated this belief throughout his career.

Continuing the Journey: From Amazon to Lazada-Alibaba Group

After his successful stint at Amazon, Henn continued to make waves in the e-commerce industry. He joined the Lazada-Alibaba group with a focus on establishing a successful non-tech center of excellence in Bangalore, India. His efforts included remotely promoting the Lazada grocery channel, RedMart, in Singapore a standalone company at the time. This experience further enriched his knowledge of the global e-commerce landscape and honed his leadership skills.

A Vision for the Future

One of Henn’s key pieces of advice to businesses is to keep a keen eye on the future while diligently working on present-day activities. He advocates for planning and thinking at least a year or more ahead, constantly anticipating the evolving needs of customers. With his rich experience and deep insights, Alexander Henn continues to drive innovation and excellence in the e-commerce world.

Featured in “Indian Achiever” Magazine

In the latest edition of “Indian Achiever” magazine, Alexander Henn is featured with great pride. This recognition highlights his outstanding contributions to the e-commerce industry, a field he has passionately been a part of since its inception. Henn’s dedication and innovative approach have played a pivotal role in shaping the industry’s growth, making him a true achiever in the Indian business landscape. His journey is a testament to the power of perseverance and vision in the ever-evolving world of e-commerce.

Honoured Speaker at the “India First Tech Start-Up Conclave 2022 – Karnataka Chapter”

In addition to his feature in “Indian Achiever,” Alexander Henn had the privilege of being an Hon’ble speaker at the “India First Tech Start-Up Conclave 2022 – Karnataka Chapter” in Bangalore. This event, hosted by the All India Council For Robotics & Automation (AICRA), provided a platform for Henn to share his insights and expertise with fellow industry leaders, further solidifying his position as a thought leader in the e-commerce space.

A Well-Deserved Recognition: APAC Business Award 2021

The APAC Business Award 2021 is not just an individual achievement; it’s a collective triumph driven by the Squared Circle team. Alexander Henn takes immense pride in his employees and believes that this recognition is a well-deserved tribute to the hard work and dedication. He stands by the principle of “All for one, one for all,” encouraging his team to continue their outstanding efforts in the pursuit of excellence.

A Triumph to Kickstart the Year

“What better way to start the new year than winning an award,” says Alexander Henn, the CEO of Squared Circle. In 2021 indeed began on a high note as the company proudly received the APAC Business Award for “Best Digital Merchandising Company – South East Asia.” This accolade reaffirms Squared Circle’s position as a leader in the e-commerce industry, driven by innovation, customer-centricity, and a dedicated team.

Featured in “The Fortune India Magazine”

Adding to the list of accomplishments, Squared Circle was featured in “The Fortune India Magazine” under the “Super 30 Companies 2021” category. This recognition further solidifies the position as a top-performing company in the industry and highlights the commitment to excellence.

In conclusion, Alexander Henn’s journey in the e-commerce industry is a testament to dedication, innovation, and a relentless focus on customer satisfaction. As the CEO of Squared Circle Ecom Pvt. Ltd., he continues to lead a company that provides a range of services to help clients scale their online and offline businesses. His story serves as an inspiration to aspiring entrepreneurs and a reminder of the heights that can be achieved through unwavering commitment and a visionary approach in the world of e-commerce.


Join us at Seamless Berlin – Discover the Future of E-Commerce with Squared Circle!

Join us at Seamless Berlin – Discover the Future of E-Commerce with Squared Circle!

In the ever-evolving world of retail and e-commerce, staying ahead of the curve is paramount. To discover the latest trends, technologies and opportunities in this dynamic field, industry leaders, visionary innovators and experts from around the globe are converging in Berlin for Seamless, a revolutionary trade show. Squared Circle is proud to be a part of this groundbreaking event this year.

What to expect at Seamless Berlin when you join us.

You’re in for a comprehensive experience that includes:

Full Access to the 2-Day Conference and Exhibition:

You’ll have the privilege of attending a two-day conference and exhibition. It’s a chance to immerse yourself in the latest insights, innovations, and strategies driving the future of e-commerce. And, of course Squared Circle will be front and center, showcasing our cutting-edge solutions. The team at Terrapinn has expertly organized exclusive one-on-one meetings with world-class solution providers.

It’s an opportunity to connect directly with the industry’s best, including Squared Circle, and discuss how their solutions can transform your business.

Seamless’s Online Networking Platform:

Gain full access to Seamless’s Online Networking Platform, where you can connect with fellow attendees. It’s a powerful tool for forging new connections, collaborating on ideas, and exploring potential partnerships. Don’t miss the chance to connect with Squared Circle experts who can help shape your e-commerce journey.

The Focus: E-Commerce and Beyond:

Seamless Berlin is more than just a trade show; it’s a hub where attendees discuss the evolution of e-commerce strategies, data analytics, and the future of retail, among many other topics. Squared Circle’s contributions to these discussions will shed light on the future of e-commerce.

Why E-Commerce Matters Today:

In this digital age, online shopping is a big part of our lives. People spend a lot of time on the Internet and online stores are growing fast. To stay ahead in this competitive field, Squared Circle focuses on understanding what customers want and keeping up with the latest trends.

Squared Circle’s Commitment:         

At Squared Circle, we are dedicated to following these trends and meeting customer demands. As a trusted e-commerce service provider, our mission is to make your e-commerce operations smoother and more successful than ever before. Our CEO, Alexander Henn, often emphasizes his commitment, saying, ‘I would rather lose money than my customer’s trust’. This statement embodies our core values, highlighting our unwavering dedication to trust and integrity. Visit our booth at Seamless in Berlin to see firsthand how our innovative solutions can transform your business.

Connect with Squared Circle team in Berlin

Alexander Henn

CEO @ Squared Circle E-Com | Leading E-Commerce Growth

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Rajeswari Henn

Managing Director at Squared Circle E-Com Pvt. Ltd

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Priyanka Henn

Director – Business Operations

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Achaiah Kallichanda

Associate Vice President at Squared Circle E-Com Pvt. Ltd

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Ankitha Vandana

Senior Manager at Squared Circle E-Com Pvt. Ltd

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Meet the Esteemed Speakers:

Seamless Berlin is not only about showcasing groundbreaking solutions but also about hearing from industry visionaries.

Here are some of the distinguished speakers who will be sharing their insights:

Henny Steiniger

Vice President Customer Experience, Care & Loyalty MediaMarktSaturn

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Mathilde Janfils

Banking and Expansion Lead – Europe Wise

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Giulia Staffieri

Omnicommerce Leader – Chief Marketing & Omnichannel

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Tamaz Georgadze

Founder and CEO Raisin Bank

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Karl Lillrud

Innovation and eCommerce Expert & 2x TEDx Speaker W.E. TOP Speakers

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Anna Maj

Expert European Innovation Council European Commission

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Carsten Lambrecht

CEO & Country Manager King Food Danmark A/S & Burger King

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Toms Jurjevs

Founder and CEO Sun Finance Group

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Peter Pénzeš

Head of Payment Services and Innovations Section National Bank of Slovakia

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Ali el Hassouni

Head of Data Bunq

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Maia Gorgiladze

Deputy Chief Digital Officer Bank of Georgia

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Stoffel Thijs

Chief Executive Officer Domino’s Pizza

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Lakshmi Varada

VP Product Development & Operations Zooplus

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Höskuldur Hlynsson

Chief Risk Officer Central Bank of Iceland

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Aimé Matondo Fundani

Director International Marketplace Trendyol Group

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Jemma Spiers-Ware

Senior Director 3D Product Experience PVH (Calvin Klein & Tommy Hilfiger)

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Seamless Berlin promises to be an exciting event filled with insights, networking opportunities, and a glimpse into the future of e-commerce. Join us in Berlin, where Squared Circle shines brightly alongside these industry luminaries! Explore the possibilities with us and these esteemed speakers at Seamless Berlin.